Who we are
Villas 11 is an independent, senior-led, execution-oriented consultancy. Our work is grounded in a combination of strategy, management experience, and the real-world perspective of professionals who have built, operated, scaled, transformed, and negotiated businesses.
This breadth of experience allows us to address a wide range of situations, from a company that needs to redefine its commercial strategy to a multinational entering Brazil, a brand developing its go-to-market model, a shareholder evaluating a strategic transaction, or a senior leader facing a complex project that does not fit neatly within a single business function.
We do not rely on off-the-shelf formulas. Each project is designed around the actual challenge, the company's stage of development, and the client's ambition.
What set us apart
Strategy creates value only when it moves beyond PowerPoint.
That is why Villas 11 does not separate strategy from operational reality. We structure the thinking, define priorities, build the plan, and, when necessary, take part in implementation. This ability to move seamlessly between decision-making and execution is central to how we work.
How we work
Strategy connected to execution
We deliver more than recommendations. Whenever a project requires it, we move from analysis to plan development, partner negotiations, implementation, and ongoing oversight of key initiatives.
A tailored structure
Every challenge requires a different combination of capabilities. Villas 11 mobilises a network of specialists and partners across commercial strategy, marketing, supply chain, tax, legal, regulatory, finance, operations, and other specialised disciplines, according to each project's needs.
Independent thinking
Our role is to help clients make better decisions, not to defend a predetermined solution. This requires rigorous analysis, constructive challenge, clarity about trade-offs, and a willingness to address the real issue, even when it lies outside the scope originally envisaged.
Results-driven
The value of a strategy lies in the results it can produce. That is why we prioritise decisions that can be implemented, monitored, and translated into tangible business progress.
About us
Villas 11 was founded in 2014, drawing on the experience of professionals who have worked on different sides of the table, as executives, entrepreneurs, shareholders, and advisers.
The firm was established following the creation and sale of a beverage business to an international group, based on a simple conviction: there is a fundamental difference between recommending a strategy and being truly accountable for making it work.
Since then, Villas 11 has worked alongside companies, brands, entrepreneurs, and senior leaders on strategy, growth, business development, and transformation projects, combining market knowledge, negotiation capabilities, and hands-on execution experience.
We take a selective, highly engaged approach. Instead of relying on standardised structures, we assemble the team and specialist network best suited to each challenge.
Founder
Bruno Siqueira de Carvalho is the founder and lead senior adviser at Villas 11. He brings more than two decades of business experience, including roles at major corporations, the creation of his own companies, brand development, commercial expansion, strategic negotiations, and the building and sale of businesses.
Throughout his career, he has worked in environments ranging from large organisations to businesses in the process of being built or transformed. This combination has shaped a pragmatic, results-oriented business perspective that is particularly valuable when strategy and execution must advance together.
At Villas 11, Bruno is directly involved in guiding projects and critical decisions, supported by professionals and specialists selected according to the nature of each challenge.
Sectors and experience
Consumer goods
Food and beverage
Retail and distribution
Luxury and premium brands
Personal care and cosmetics
Manufacturing and operations serving consumer markets
Services and businesses with a strong commercial or expansion focus
